One of the things I love most about recruitment is sharing insights on what is happening in the market to help candidates and clients make informed decisions when hiring Product and Marketing teams. I’m so committed to this area I named my business mrkt.
Having taken time out one of the first things I have done is absorb as much content and speak to as many people as possible to be able to confidently and clearly help Marketers, HR and business leaders know what is happening in the talent market.
These are my top 5 observations so far:
Job application numbers are huge
As a hiring manager/ internal recruiter this must be causing a lot of additional work. Everyone thinks they are a Marketer and most people feel they would be an asset as a Product Manager so you are very likely to get very high numbers of applicants for these role titles. Candidates in this space are very passionate about the brands they work for and not responding can cause brand damage, but how do you find the time. If you would like a conversation about how we can help please get in touch. If you are a jobseeker do not be put off by the numbers there is a very good chance the majority are not skilled for the role, you have to be in it to win it.
Australian Marketers are ready to move
According to the Gartner Global Talent Market Report Employee Confidence in finding a new job in Australia peaked for the first time since 2021 in Q1 2024 at 58.1%. With this, employees intent to stay in their current role decreased to 36.1%. Many marketers are ready for a move and open to hearing about opportunities. As we head into end of Financial Year planning and reviews if you are a business looking to retain your Marketing team having very honest conversations about career progression and remuneration is essential. If you are thinking of looking yourself or would like more detail on what Marketers want please do get in touch
Advertised Marketing and Product Management Roles are Increasing – Fast
The number of live roles advertised on Seek and LinkedIn has increased in every State and Territory. If you have been in the market for a while stay positive it really looks like things are changing. If you are looking for Marketing and Product talent to join your team you may find the market is a little saturated at the moment and active talent are likely to have more than one offer on the table so ensure you really position yourself, your team and your role. If you would like help to do this please reach out today.
Oh my goodness the AI Tools
OK I’m just leaving this here because I can’t get across them all – I feel like there are over 1500 AI tools just to build a resume alone – will we all just end up with the same content on our resumes? Who knows – more to come on this as I figure out if I would recommend any of them and I would love to know your thoughts.
It’s Great to be Back
I am feeling so energised from the conversations I am having with Marketing and Product Leaders. Please do let me know what you want to know and I will include this in future posts