With so many AI tools and resume optimisation tips on the market these days it can be easy to feel like there is so much to get right you don’t even want to get started

I get it, writing a resume is rubbish and showing off about how amazing you are is just plain awkward.

With application numbers high across many Marketing roles it is crucial to have your resume ready to go if you see a role you love. Here are my very simple top tips to get something done, fast.

1. Start with your profile

This should be a 2-3 sentence summary of what you offer. What are you most proud of and how do you want to show this.

Examples may be

A Marketing Leader with a proven ability to recruit, coach and retain highly successful teams. Led strategies resulting in a 40% reduction in customer churn in highly competitive SMB segment.  

A Product Manager with 5 years experience in B2C banking. Led feature development across engineering and design. Identified key customer journey gaps that optimised conversion resulting in increased engagement and a 15% uplift in acquisition.

Keeping the results factual will help you get your achievements front of mind. You may want to write 8-10 sentences so you can easily pick 2-3 for each job application depending on the key needs of the role.

Despite the increase in HR Tech use, your resume will be reviewed by a human. Nailing the profile will be the first thing they read and will make them want more.

2. Company and Job Roles

This is a good way to get the logos in to draw the eye and break up text. Never presume people know what the company you work for does or did. A one sentence summary of who they are and what you did for them shows your industry experience even if the person reviewing your resume has no idea who the brand are.

When it comes to Job Titles, I recommend using the title closest to the job you are applying to. If you are a Product Marketing Manager but your title is Customer and Propositions GTM Expert; if you are applying for a Senior Product Marketing Manager role, make it clear with brackets that the role is equivalent to a Product Marketing Manager. Bespoke titles are great internally but ensure you tailor your resume to an external reader who knows nothing about Marketing as this is who is likely to be reviewing it initially.

3. Responsibilities – must include numbers and achievements. Really, they must

This is key – if you take one tip away let it be this. You don’t need responsibilities and achievements split into two different sections you can easily combine them but for every responsibility include an achievement.

Led a team of two Marketing Managers  becomes Led a team of 2 Marketing Managers with a 98% manager satisfaction rating.

Led the development and execution of a re-brand campaign…..increasing market share by 18%

Reviewed the MarTech stack….resulting in savings of 25% and increased team usage.

It can be handy to write your responsibilities and then for each one include an achievement. This is also a great way to practice the STAR technique meaning when it comes to interview time you are ready to go.

Review and Edit

Ensure your resume is 2-3 pages absolute max and edit it until it is. It can be easy to fall into the trap of adding your most recent role on to your existing resume. Please don’t do this. Investing the time to update your resume is really worth it.

 If you then submit it to a role you would be prefect for and you don’t get a call – more fool them, but don’t let your experience be missed by a poorly worded resume. Set yourself a timer and get it done. If you set a 30 minute timer and focus you will have a resume at the end of it, 30 minutes is all you need to find.

Think Facts and Numbers Facts and Numbers and your resume will be a gold standard job getter, no show boating required!